A small startup has approached you with an idea for a minimalistic and modern to-do app. However, the client wants the app to stand out from competitors with one unique feature. I researched existing to-do apps, identify a realistic and feasible feature that adds value, and prioritize ideas using the WSJF framework before deciding on the final addition. After creating Lo-Fi and Hi-Fi iterations and completing usability testing I was able to report my success and deliver an amazing product to the client.